Vladimíra Hladíková serves as an assistant professor at the Faculty of Mass Media Communication at the University of St. Cyril and Methodius in Trnava where she also earned her master’s degree. Further advancing her academic pursuits, she earned her PhDr in 2017 and PhD in 2018 in the study program mass media communication at the same institution. Additionally, she holds a postgraduate degree in Executive Management from the EDU Effective Business School.
Within her research endeavors, she delves into the realm of new and digital media, with a particular focus on the Internet and social media, exploring their intricate impact across various aspects of life. Her work extends to examining cognitive changes and related processes influenced by the use of digital media. The reflection on the impact and utilization of information and communication technologies in education constitutes another area of her research, where she addresses issues within the information and educational society. She places particular emphasis on topics concerning the opportunities and, especially, the risks associated with communication in the virtual environment. Additionally, she explores strategies for actively protecting against these phenomena and delves into matters related to safe and responsible media use. Her scientific and personal interests are reflected in an interdisciplinary approach to investigating these phenomena. Currently, she is leading a project funded by the Cultural and Educational Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences, titled “Risks and Opportunities of (Online) Education in the Time of Technological Interference” (2023 – 2025). Furthermore, she has authored and co-authored numerous scientific papers, peer-reviewed studies, and various other scientific, pedagogical, and professional contributions. She serves on the editorial board of the scientific journals “European Journal of Media, Art & Photography” and “Media Literacy and Academic Research”, both registered in internationally recognized databases. Additionally, she is a member of the professional team at IMEC – International Center for Media Literacy at the Faculty of Mass Media Communication, University of St. Cyril and Methodius in Trnava. Furthermore, she acts as an external expert evaluator for KEGA projects, reviews submissions for various scientific and professional journals both domestically and internationally. She participates in the expert group for the National Concept of Child Protection in the Digital Space, established by the Ministry of Labour, Social Affairs, and Family of the Slovak Republic. Moreover, she is a member of the Media Literacy+ platform under the Council for Media Services of the Slovak Republic. Beyond her academic and teaching responsibilities, she collaborates actively with several professional organizations, serving as a mentor, participating in expert commissions, and evaluating media outputs, particularly in the domains of media ecology, media ethics, and online security.
Work
University of Ss. Cyril and Methodius in Trnava
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Assistant Professor
Slovakia
Education
University of Ss. Cyril and Methodius in Trnava
Slovakia
University of Ss. Cyril and Methodius in Trnava
Slovakia
Publications
Manifestations of Technological Interference Associated with the Development of Artificial Intelligence Technologies for Automating Communication Processes in the Digital Environment
Media & Marketing Identity
journal-article
Slovak Mimicry of Online Content Moderation on Digital Platforms as a Result of the Adoption of the European Digital Services Act
Media Literacy and Academic Research
journal-article
The Impact of Virtual Influencers on the Reputation Management of Business Entities
Media & Marketing Identity
journal-article
Nomophobia – how smartphone addiction can affect social media behaviour and implemented communication strategy
Media & Marketing Identity
journal-article
Educating for Good Character: from Critical Thinking to Intellectual
Character Virtues
MEDIA LITERACY AND ACADEMIC RESEARCH
journal-article
Netholism and Technological Interference as Manifestations of Communication in the Digital Environment
Studies in Media and Communication
journal-article
ELECTRONIC EDUCATION AND ONLINE TEACHING AT SLOVAK UNIVERSITIES DURING
THE COVID-19 PANDEMIC
AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH
journal-article
INTERNET ADDICTION IN THE TIME OF THE COVID-19 PANDEMIC IN YOUNG ADULTS
MARKETING IDENTITY: COVID-2.0
conference-paper
Mobbing And Cybermobbing: Risk Aspects Of (Digital) Communication In The
Workplace And Possibilities Of Legislative And Non-Legislative
Protection Under The Conditions Of The Slovak Republic
MEDIA LITERACY AND ACADEMIC RESEARCH
journal-article
CYBER AGGRESSORS, THEIR MOTIVES, EMOTIONS AND BEHAVIOURAL TENDENCIES IN
THE PROCESS OF CYBERBULLYING
AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH
journal-article
CYBERBULLYING FROM THE PERSPECTIVE OF TEENAGE VICTIMS: EXPERIENCING,
EXPERIENCES, CONSEQUENCES AND POSSIBILITIES OF ELIMINATION OF THIS
PHENOMENON IN DIGITAL SPACE
MARKETING IDENTITY: OFFLINE IS THE NEW ONLINE
conference-paper
Reflection of digital media and Internet influence on selected cognitive
functions of students in educational process
POPRAD ECONOMIC AND MANAGEMENT FORUM 2019
conference-paper
WEAPONIZING THE DIGITAL INFLUENCE MACHINE: THE POLITICAL PERILS OF
ONLINE AD TECH
MEDIA LITERACY AND ACADEMIC RESEARCH
journal-article
Cyberbullying and Opportunities for its Prevention
MEDIA LITERACY AND ACADEMIC RESEARCH
journal-article
THE CURRENT STATE AND LEVEL OF KNOWLEDGE OF THE YOUNG GENERATION IN THE
CONTEXT OF STUDY OF THE IMPACT OF THE INTERNET AND DIGITAL MEDIA ON
EDUCATION
MARKETING IDENTITY: DIGITAL MIRRORS, PT II
conference-paper
TRANSFORMATION OF THINKING AND EDUCATION UNDER THE INFLUENCE OF INTERNET
COMMUNICATION
AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH
journal-article
The Centre for the Prevention of Internet Addiction has been established
in Slovakia
MEDIA LITERACY AND ACADEMIC RESEARCH
journal-article
MASS AND POPULAR CULUTRE, THEIR FEATURES AND SPECIFICS
AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH
journal-article
ETHICS OF ELECTRONIC COMMUNICATION - KNOWLEDGE AND ITS APPLICATION BY
PRIMARY SCHOOL STUDENTS
SGEM 2016, BK 1: PSYCHOLOGY AND PSYCHIATRY, SOCIOLOGY AND HEALTHCARE,
EDUCATION CONFERENCE PROCEEDINGS, VOL II
conference-paper
The phenomenon of internet addictive behaviour among slovak youth
European Journal of Science and Theology
journal-article
INTERNETISATION OF JOURNALISTIC WORK, ITS CHARACTERISTICS AND PRINCIPLES
IN VIRTUAL ENVIRONMENT